Color Codes › Instagram Colors
Instagram brand colours
Instagram’s vibrant gradient of magenta, orange, purple and yellow. Official hex and RGB values below — click any to copy, or download the set as CSS.
#C32AA3
Magenta
#C32AA3 · rgb(195, 42, 163)
Orange
#F46F30 · rgb(244, 111, 48)
Yellow
#FFDC7D · rgb(255, 220, 125)
Purple
#7232BD · rgb(114, 50, 189)
Blue
#4C5FD7 · rgb(76, 95, 215)
About Instagram’s colours
Instagram’s vibrant gradient of magenta, orange, purple and yellow. The primary colour is Magenta (#C32AA3). These are widely-referenced brand values for design and fan projects — for official use, always check Instagram’s current brand guidelines.
Using Instagram colours
Copy any value above, or download the ready-made CSS file. Building a UI in these colours? Check contrast for accessibility, and use the picker to generate a full token scale from the primary.
What is the Instagram brand color?
Instagram’s primary is Magenta (#C32AA3). Instagram’s vibrant gradient of magenta, orange, purple and yellow.
What are all the Instagram brand colors?
Magenta #C32AA3, Orange #F46F30, Yellow #FFDC7D, Purple #7232BD, Blue #4C5FD7.
Popular colours
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Teal
Coral
Burgundy
Terracotta
Mint green
Shades of blue
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All colour codes →